Boost local leads with Google Local Services ads

BUDGET MANAGEMENT

Our experienced paid ads specialists will work with you to optimize your ad budget and achieve your unique business objectives.

We aim to provide you with a hassle-free ad experience, and to that end, we take care of all the hard work to ensure that you receive the best possible return on investment. As your partner for Google Local Services ads, Nexvire guarantees you will never exceed your campaign budget, giving you the peace of mind you deserve.

REVIEW SOLICITATION

Nexvire’s ad management plans include obtaining reviews through the Google Local Services platform.

Did you know that 88% of people rely on customer reviews just as much as they value recommendations from their friends and family? That’s why reviews are crucial for driving foot traffic to your local business, and this is where Nexvire comes in – we can help you gain the necessary social proof to increase your leads and revenue.

DEDICATED LOCAL MARKETING EXPERT

Working with us allows you to work with a marketing specialist committed to ensuring the success of your advertising campaigns. Our ad management services, backed by our unmatched proficiency, help generate relevant leads, conversions, and revenue for your small business.

GEOGRAPHIC TARGETING

Our advanced ad management solutions have powerful geographic targeting capabilities that enable you to reach your ideal customers effectively.

Easily target profitable geographic areas near your business and connect with valuable customers.

What are Google Local Services ads?

Are you curious about how Google Local Services ads function? We have the answers you need.

Google Local Services ads allow you to connect with local customers searching for your services. These ads appear at the top of search results and operate similarly to pay-per-click (PPC) ads.

Users who search for a local service receive a list of local businesses offering it. The Google Local Services ads appear at the top of the results, followed by the PPC ads and Google Map listings, all displayed side by side.

When people search for products or services like yours, they will find your listing immediately. They can easily reach your business and book your services directly from your ad. Additionally, Google allows your audience to call or message when they discover your ad.

These ads are designed to complement traditional search ads, not replace them. The goal is to prioritize Google-verified businesses and help users find trustworthy options first.

It’s worth noting that not all industries or areas have access to these ads. As a result, pay-per-click (PPC) ads are still valuable and necessary for your advertising strategy. At present, Google Local Services ads are mainly for locksmiths, plumbers, electricians, HVAC companies, carpet cleaners, house cleaners, garage repair companies, and similar businesses.

Google Local Services ads are only available to businesses in larger metropolitan areas such as Philadelphia, Los Angeles, and New York City. Though it is expected to expand, it is currently restricted to these more popular cities.

If Google Local Services Ads are available, they can be seen on mobile, tablet, and desktop.

THE GOOGLE GUARANTEE BADGE

A prominent Google Local Services ad characteristic is the Google Guarantee badge. Enrolling in Local Services ads instantly makes you eligible for the Google Guarantee. This badge helps you establish a positive reputation with your target audience.

To obtain this badge, you must clear Google’s background check and provide verified information about your insurance and license. This ensures that your business operates legally and has the necessary insurance coverage in case of any mishap. Obtaining this badge should be hassle-free as long as your business is legitimate and all your paperwork is up-to-date.

So, what exactly is the Google Guarantee?

If a customer is unhappy with the quality of work provided by a company they booked through Google ads, they can receive a refund of the amount paid for the job. This refund is capped at $2,000. Google may use the job invoice to ensure customers who received poor services are adequately reimbursed.

This coverage is limited to the quality of the completed project only. It does not cover future projects, property damages, price dissatisfaction, provider responsiveness issues, or cancellations. To be eligible for coverage, customers must submit their claims within 20 days after the project completion.

If your company already offers quality services, you don’t have to worry about the claims. The badge will be a trust signal to your audience, making them feel more comfortable booking your company. This is because they know that Google is backing you and will help if anything goes wrong.

The process for applying to Google Local Services and the guidelines

If you want to use Google Local Services ads, you can follow these five steps. And always remember, when you team up with Nexvire, we will help you with every step of the process, from creating ads to monitoring their performance.

1. CONFIRM YOUR ELIGIBILITY

Before running Google Local Services ads, please ensure your business is eligible. This feature is only available to specific industries in certain cities.

You can check your eligibility on Google’s Local Services sign-up page. Once confirmed, move on to the next step.

2. CREATE A BUSINESS PROFILE

The second step is to create your business profile, which determines where your ad appears in search results.

Nexvire will help you apply for, set up, and optimize your business profile.

When creating a profile on Local Services, listing your services accurately is crucial. This will ensure that you only appear in front of ads that want your services. Being honest about your services is essential because if you misrepresent your offerings, you may lose money on leads that contact your business for services you don’t offer. Therefore, providing truthful information about your services is in your best interest.

To save money on leads outside your operational area, you’ll need to specify the location where you want leads. For instance, specify if your business only takes customers within a 15-mile radius. This will help you avoid spending money on leads that are not relevant to your business.

You can manage your weekly budget, business hours, service areas, and job types from your profile settings.

3. ADD YOUR LICENCE AND INSURANCE DETAILS

Legitimate companies with accurate licenses and insurance can have a Google Local Services ad.

Google requires up-to-date general liability insurance for approval.

4. SET YOUR BUDGET

PPC operates similarly to Google Local Services ads. A monthly budget is set to control spending on ads.

You only pay when customers contact your business—budget based on desired customer volume.

5. FOLLOW UP WITH LEADS

Following up with any leads generated immediately is essential when you launch your ads.

1. Reply: When you reply to someone, you send them a message via email or text.
2. Call: If someone provides their phone number, follow up with a phone call.
3. Decline: When a lead contacts your business through Google, you can decline it. If you decide to do so, you can give a reason for the decline, and the customer will be notified. In case something changes, you can recover the request at a later time.

By partnering with Nexvire, we can optimize lead flows and budget for optimal results.

If the process seems overwhelming, you don’t need to worry. Nexvire is here to help you.

Seven advantages of using Google Local Services ads

Google Local Services ads offer several advantages that you can benefit from.

1. YOU REACH MORE VALUABLE LEADS

Google Local Services ads generate valuable leads and bookings for your business as people trust and prefer Google’s local ads.

2. YOU CAN TRACK YOUR APPOINTMENTS

Tracking appointments and pausing ads on Google is hassle-free.

3. YOUR BUSINESS WILL BE SEEN FIRST

Appearing at the top with Google Local Services ads can help you get more leads.

4. YOU BUILD TRUST WITH YOUR AUDIENCE

The Google Guarantee instills trust in your business, impacting beyond Google Local Services ads.

5. YOU ONLY PAY FOR VALID LEADS

Google will only charge if you receive leads from people who are genuinely interested in your business. You will be charged only if someone contacts you via text, email, phone, or voicemail. You won’t be charged for people who view your ad but don’t contact your business.

6. YOU WILL REACH MORE VOICE-SEARCH CUSTOMERS

In an emergency like a flooded bathroom, people are unlikely to take the time to search for a local plumber on their phone. Instead, they will likely rely on voice search devices and ask them to find and contact a nearby plumber. By running a Google Local Services ad, you increase the chances of voice search customers being directed to your ad.

7. YOU WILL NEED TO CONDUCT MINIMUM MAINTENANCE

Google’s ads based on search intent do not require keyword research or ad testing. Your ad is automatically triggered and displayed, depending on how people search. Google assesses if your ad is relevant to the search query, whether it’s a single keyword like “plumber” or a longer phrase like “leaky faucet under sink.”

Create high-converting Google Local Services advertisements with the expertise of Nexvire

Investing in Google Local Services ads can help your business reach a wider audience and generate more credible leads. At Nexvire, we leverage our years of experience running successful Google Ads campaigns to help our clients achieve their business objectives.

Our digital marketing company offers comprehensive PPC campaign services tailored to your business. Our team of experts will leverage their knowledge and experience to help you create a robust local advertising campaign that drives valuable results for your business. With our help, you can reach the right audience and achieve your marketing goals.

If you’re looking for an advertising company that can help your campaign succeed, look no further than Nexvire. We focus on creating campaigns that help our clients grow their businesses.

You can begin today! Let’s start now!

If you want to run Google Local Services ads for your business, you can contact us today to speak with a strategist.

We are excited to help your business achieve tremendous success!