Landing Page Design Services For Your PPC Campaigns

Humans prefer consistency, and landing pages are the best way to achieve this. Ultimately, you’re minimizing disruptions and distractions, streamlining your sales funnel.

HOW LANDING PAGES ENHANCE YOUR USER EXPERIENCE

Landing pages also allow for much more organized and accessible data. If you’re directing all traffic to your homepage, optimizing for better user metrics can be challenging or even impossible.

Making a single change on your homepage impacts everyone who lands on it. Therefore, while you may increase the conversion rate for a specific demographic, you could adversely affect the conversion rate for other demographics.

Landing pages serve as partitions, allowing you to optimize specifically for various traffic types. Professional landing page design services from Nexvire can help you create natural partitions that seamlessly integrate with your site.

How much does a custom landing page design cost?

The cost for a landing page, including a custom landing page design, can vary.

The price of a single landing page is influenced by factors such as the amount of content, testing, development, and optimization involved. A simple PPC landing page may have a lower cost, while a complex social media landing page with special effects or strong calls to action may require a larger investment.

When hiring a landing page design company, the cost can range from $1,425 to $1,900, depending on the scope of the design and optimization. For more complex landing page concepts, a higher cost can be expected.

You can access all the information regarding landing page costs, including Nexvire’s social media and PPC landing page pricing, by referring to the chart above.

The two types of landing pages

Visitors reach your landing pages through two primary channels: social media platforms (such as Facebook Pages, Twitter, etc.) or through PPC advertising. Each method dictates the purpose of the landing pages. Continue reading to understand the factors influencing the landing page design price for each of these options.

• PPC landing pages
  These landing pages serve as the deal-closers for your online ads or PPC campaigns. Each PPC ad campaign requires a dedicated landing page, customized and tested to convert a precisely defined group of visitors. The landing page represents your initial and prime opportunity to transform a visitor from a PPC campaign into a customer.
  Utilizing Google’s Website Optimizer tool, Nexvire can easily experiment with various versions of your landing page, similar to testing different ad creatives in your PPC campaign. We conduct consistent tests to identify the version that converts the most visitors, adapting PPC landing page templates to ensure you have one that is tailored to your business.
  Landing pages not only convert customers but also serve as indicators of your marketing campaign’s performance. By tracking the number of conversions from the unique landing pages, you can assess whether your Internet marketing campaign is successful or requires adjustments.
  To ensure that your custom landing pages accurately measure your campaign’s effectiveness, they should only be accessible through the original source—whether it’s an email, online banner ads, search engine listings, or more. Unlike other pages on your site, landing pages should not be indexable by search engines.
• Social media landing pages
  These landing pages are crafted to become viral within online communities like Twitter or Facebook. They may feature captivating blog posts, comprehensive resource lists, or breaking industry news that sparks discussions and drives sustained traffic to your site. The most effective landing page designs can continue funneling traffic to your site for months or even years after their creation.
  Effective social media landing pages incorporate three crucial elements: interesting content, relevance, and usefulness. If any of these elements are lacking, a redesign of the landing page may be necessary.
  Highly bookmarked social media landing pages often feature tools that users can reference later. Social media users appreciate valuable tools that enhance their lives, making them more likely to bookmark and promote pages offering useful content.
  The design of social media landing pages differs from that of traditional PPC landing pages because the goals are different. The primary objective is not necessarily to convert a visitor into a sale but to transform them into an advocate for your site.
  By sharing your social media landing pages for others to view and subsequently share, your site gains valuable links and referrals, a crucial factor in boosting your visitor traffic.
  Unlike PPC landing pages, social media landing pages should be specific to relevant keywords and include links to other pages within your site. The more indexable they are, the more others will discover, bookmark, and share these landing pages with a wider audience.
  Nexvire provides custom landing page designs focused on conversion. Our landing page design services consider elements such as colors, graphics, content layout, and more. We leverage our knowledge of best practices, current trends, and user intentions to deliver landing pages that effectively drive conversions.
  Reach out to us online to discover how a custom landing page design can elevate your online marketing conversions and attract more traffic to your website.

Creating effective landing pages involves incorporating eight key elements for top design

To achieve the best results on your landing page, it’s crucial to incorporate various elements. Let’s delve into eight key components that significantly influence the effectiveness of your landing page.

1. STREAMLINE YOUR MESSAGE: FOCUS ON A SINGLE PRODUCT OR SERVICE

The purpose of a landing page is to offer a focused experience for your audience, aiming to guide them toward purchasing a specific product or using a particular service. If your landing page advertises multiple products or services, it may dilute the impact and hinder the effectiveness of your message.

When crafting your landing page, select the specific product or service you intend to promote. Ensure that this item is the sole focus and topic of your landing page, avoiding any distractions or unrelated content.

Consider this scenario: You operate an HVAC company and are currently advertising heating repair services for the winter. Imagine someone in need of heater repair clicks on your ad. If, upon reaching your landing page, they encounter information about air conditioning, it may lead to distraction or confusion, potentially undermining the effectiveness of your landing page.

Concentrating on a single product or service is key to achieving optimal results for your PPC and social media ads. This focused approach ensures clarity and resonance with your audience, increasing the likelihood of conversions and overall campaign success.

2. ENSURE CONSISTENT LANDING PAGE DESIGN

Creating an effective landing page requires dedicated effort in design development. Your design should not only captivate your audience but also embody and reflect your business’s brand identity.

Brand recognition is a crucial part of PPC. Even if users don’t convert immediately after clicking on your ad, they get exposed to your brand, becoming familiar with it and learning more about your business.

This investment in brand recognition pays off in the long run, especially when leads are ready to make decisions about the right product or service for them. They’ll recall your brand and choose it over the competition.

When designing your landing page, aim for a simple yet eye-catching design. Utilize colors and fonts that align with your business’s identity, reflecting its style and overall brand image.

Building consistency in your brand image is crucial. By maintaining a cohesive design on your landing page, you enhance user engagement and foster familiarity with your brand.

3. CRAFT COMPELLING, ATTENTION-GRABBING HEADLINES

When leads click your PPC or social media ad, the headline is the first thing they’ll read. To make a lasting impact, craft an interesting headline.

A generic, non-descriptive headline fails to capture your audience’s interest in your page.

Consider the HVAC company creating a landing page for heating repair services. If the title simply states, “Heating Repair,” it lacks the engagement needed for the audience.

Conversely, a title such as “Turn Up the Heat This Winter by Repairing Your Heating System” is more compelling. For someone experiencing heating issues, the notion of “turning up the heat” captures their attention.

Crafting an attention-grabbing headline ensures that leads stay on your landing page, encouraging them to explore the rest of your content.

4. INCLUDE AT LEAST ONE COMPELLING VISUAL ELEMENT

Visuals are vital on your landing page, enhancing engagement, breaking up text, and guiding attention to key areas.

So, what kinds of visuals can you incorporate?

Generally, it’s advisable to use one photo or video. Too many visuals can clutter and overwhelm your page, distracting your audience from the main goal.

Include photos on your landing page, especially if you’re selling a product. Showcase the product in action to provide a visual representation.

If you offer a service, feature a photo of someone in your company uniform. Utilize images of people to guide attention towards key information on your landing page.

Position the person in your photo to direct attention towards the information, using their posture or pointing gesture to guide the viewer’s eye to key text. This ensures your audience focuses on crucial information.

Consider incorporating a video on your landing page, as they are highly effective, boosting conversions by 86 percent.

Videos are great for maintaining audience engagement, providing a quick and informative overview of your product or service, enhancing brand exposure, and delivering valuable information efficiently.

Incorporate a visual element to enhance the effectiveness of your landing page. This not only adds interest and engagement but also increases the likelihood of audience conversion as they spend more time on your page.

5. CRAFT COMPELLING CALLS TO ACTION (CTAS) TO DRIVE USER ENGAGEMENT

Craft a compelling Call to Action (CTA) to guide visitors to the next step and increase engagement.

CTAs serve as a guide, directing your audience on the next steps to take after reviewing your page. Without a clear CTA, your audience may be unsure of how to proceed or what action to take!

CTAs are essential for converting leads into conversions, playing a crucial role in motivating your audience to take action on your landing page.

How can you create a compelling CTA?

Ensure clarity in your CTA by specifying the outcome of clicking the button rather than using a generic one.

Replace generic CTAs with specific ones like “Download your free guide now!” or “Find out how you can save money today!” for clearer communication.

By using CTAs like “Download your free guide now!” or “Find out how you can save money today!”, your audience knows what to expect—whether it’s a free guide or information on saving money. This clarity encourages them to take the next step.

A compelling CTA is instrumental in securing valuable conversions for your business.

6. INCLUDE TRUST-BUILDING SIGNALS FOR CREDIBILITY

Your landing page is a chance to showcase the value of your product or service to potential leads. Incorporating trust signals affirms the belief that your business is the best choice, boosting credibility.

So, which trust signals should you incorporate into your landing page?

The most common trust signals include testimonials, awards, and accolades. If your company has received recognition as a top performer, integrating that into your landing page serves as a powerful selling point, showcasing why your business is the best choice.

Select specific client testimonials that highlight positive experiences with your product or service. These testimonials serve to reinforce that others have had favorable interactions with your business, contributing to the establishment of trust.

7. ENSURE MOBILE RESPONSIVENESS

As people increasingly use mobile devices, it’s crucial to recognize that your landing page won’t only be viewed on desktop computers. With the rising popularity of mobile usage, it’s essential to ensure that your landing pages are optimized to provide a visually appealing and user-friendly experience on mobile devices.

An effective approach to achieve this is by incorporating responsive design. Responsive design guarantees that your page adjusts seamlessly to the device a user is using, providing them with the best experience on your site.

Implementing a responsive design for your page enhances the experience for mobile users, resulting in extended engagement and increased conversions for your business.

8. KEEP FORMS SHORT

Numerous companies incorporate forms on their landing pages to gather information from their audience. If you intend to use a form on your landing page, it’s advisable to keep it concise and simple.

Users generally prefer not to invest much time in filling out extensive forms. If your form is time-consuming, there’s a risk of losing potential leads. To avoid this, limit the information you request to just a few essential details.

Typically, businesses opt for requesting the first name, last name, and email, which provides sufficient information to initiate contact with a lead. Additional valuable information can be gathered through subsequent email marketing campaigns.

Maintaining short forms encourages more people to share their information with you, leading to obtaining more valuable leads for your business.

The design of your landing page: Your last first impression

Similar to other online marketing efforts, landing pages shoulder a significant responsibility with only a brief moment to achieve it. They must swiftly convey your company’s identity, establish the credibility of your offer or content, and guide visitors on how to benefit from the offer or share the content. The design of landing pages acts as the deal closer for your online ad or serves as the catalyst for generating online buzz about your company.

Unfocused design can lead visitors to abandon your landing pages. Savvy internet users don’t invest time in assessing trustworthiness; they make instant judgments based on the landing page design alone.

Visitors don’t have the time to confirm if they’ve landed on the correct page. If your landing pages don’t align with your online ad creatives or match the content, visitors are likely to navigate away.

To encourage visitor conversions, your landing page design and marketing copy must be robust, clear, and concise. The design should exude professionalism, represent your brand, and mirror the specific offer or relevant content. Successful landing pages incorporate these essential elements and more.

Get the best landing page design services

Elevate your campaign with a tailored landing page. At Nexvire, our team of experts is dedicated to helping you craft the ideal landing page for your business. With years of experience, you can trust our knowledge and expertise to drive success for your business.

If you’re prepared to embark on a path to success with your landing pages and ad campaigns, reach out to us online. Connect with one of our strategists to discuss our comprehensive landing page design services.

We are excited about the opportunity to elevate your business to new heights!