Content Marketing Services to Drive More Traffic, Improve Search Rankings, and Increase Sales

Content marketing services: Our process

We provide personalized content marketing services with a dedicated project manager to drive results for all tiers of our clients.

At our company, we understand that every business has its own set of requirements. Therefore, we provide tailored packages to meet your specific needs.

If you are unsure which packages best fit your business,  contact our experienced strategists online. They can offer advice and suggestions to help you determine whether a basic, aggressive, or market leader plan is most suitable for your company.

They can provide answers to any questions about content marketing assets:

• Long-form content
• Blog posts
• Micrographics
• Infographics
• Online guides
• Videos
• Slideshares
• And more!

Regardless of your content marketing package, our team will deliver a competitive strategy and marketing campaign that reaches your company’s goals.

Discover more about the features that come with our content marketing services:

1. CONTENT STRATEGY AND KEYWORD RESEARCH

Our content marketing team will work with your business to gain a thorough understanding of your company, its goals, and the industry you operate in. After that, we’ll help you develop a tailored content marketing strategy to improve your site’s content ranking in search engines and boost customer conversion rates.

A crucial aspect of our content strategy is conducting thorough keyword research. By analyzing the keywords that matter most to your target audience, our team can craft high-quality, evergreen content that drives valuable traffic to your website.

For example, if you’re a landscaping company, we can create content that includes relevant keywords to your business, such as:

• “how often should you mow your lawn”
• “weeds that look like grass”
• “fertilizing new lawn”
• “landscaping ideas for backyard”

Based on these keywords, it is evident that their purpose is to provide answers to user questions such as, “What do weeds that look like grass look like?”, “How can one landscape a backyard?”, “What is the right way to fertilize a new lawn?” and “How often should one mow the lawn?” These keywords are not transactional, like “residential landscaping company.”

How can we determine which keywords to use?

When conducting keyword research as your content marketing service provider, we consider several factors:

• Search volume: When creating content, focusing on keywords that receive a fair number of monthly searches is essential. Although a high search volume is desirable, it may not necessarily lead to achieving your objectives. This is why we also consider keywords with a lower search volume.
• Competition: Our organic SEO services complement our content marketing services and help overcome challenges in ranking high-competition keywords.
• Cost-per-click (CPC): During keyword research, considering the CPC helps determine keyword potential and value to competitors.
• User intent: User intent is one of the most crucial factors to consider during keyword research. It won’t perform well if your content fails to address the user’s intent behind the keyword. Therefore, our team conducts an in-depth investigation into the user intent of a keyword to ensure that we create content that meets the user’s needs.

After completing the keyword research, we create a content strategy for you.

2. CONTENT DEVELOPMENT

Our services aim to develop a content project management plan. We create a content calendar for your strategy and set a deadline for submitting the content to your team for review.

The amount of content we produce is directly related to the services package you choose for your content marketing:

• If you have subscribed to the basic plan, we will create three pieces of content for you every month
• If you have subscribed to the aggressive plan, we will create six pieces of content for you every month
• If you have subscribed to the market leader plan, we will create ten pieces of content for you every month

Note that if you need more than ten pieces of content monthly, you can request a customized plan from our strategy team. Contact them online to chat!

Your account manager will give you a walkthrough of our project management platform during this stage. Feel free to ask them questions; they’ll happily answer and help you troubleshoot any issues.

3. CONTENT CREATION

A core part of our content marketing services is content creation.

Our team of skilled project managers, specialized writers, and graphic designers work together to produce various types of content, such as long-form content, blog posts, infographics, online guides, voice-optimized content, whitepapers, and more. We tailor our content creation approach to suit your company’s strategy and help you achieve your goals.

Each strategy is unique and tailored to your specific needs.

Different businesses have different marketing strategies. For instance, a pharmaceutical company may focus on creating awareness and educating people about their products, while an ecommerce store may emphasize driving immediate action from customers. These differences in focus can lead to different types of content used by each business, such as video content for a pharmaceutical brand and blog posts for an ecommerce business.

Our editors review each piece of content to ensure it meets your branding standards. Your dedicated account manager then forwards the deliverables to your team for feedback.

If you need any changes, please don’t worry; our team will immediately take care of them. We are dedicated to ensuring your satisfaction and will work diligently to address any concerns.

4. CONTENT OPTIMIZATION

Your content will be optimized for search by our writers and your dedicated account manager. For instance, if you launch long-form content on your website, your manager will create an engaging title tag and meta description.

We create optimized content that caters to users and search engines, ensuring your content has a strong foundation for success. By striking a balance between these two, we help your content resonate with your target audience and rank well in search results.

You will achieve SEO and content marketing results with Nexvire as your service provider.

5. CONTENT PROMOTION

Our content marketing agency offers more than just content creation services. We also provide content promotion services. Our team of experienced industry influencers will help distribute your content online by sharing it on relevant sites and social media platforms that are important to your business.

Boosting brand awareness and expanding reach through content promotion leads to increased traffic, conversions, and revenue.

We can promote your owned media through paid strategies like pay-per-click. For instance, Social media advertising is an effective content promotion campaign.

6. MONTHLY REPORTING

Our services continue beyond creating and promoting your content!

Our content marketing services provide comprehensive reporting to track your ROI and optimize marketing outcomes.

We provide a monthly content marketing strategy report as part of our aggressive and market leader content marketing service packages. Your dedicated account manager compiles this report, which includes a wealth of helpful information you can share with the decision-makers at your company.

You will have access to insightful data no matter which tier of our content marketing management services you choose. This includes an analysis of your share of the market and that of your competitors, along with any changes on their websites.

If certain types of content or topics perform well for your business, we’ll help you adjust your content strategy to focus on creating high-impact content.

Partnering with our full-service digital marketing agency means you can leave the content creation worries to us. Our team of experienced writers from various industries, such as manufacturing and retail, will develop and launch your content marketing strategy for you.

Continue reading to understand the cost and what you will receive from our services.

What are the benefits of investing in content marketing services?

Content marketing is a crucial aspect to pay attention to if you want to market your business online effectively. Even if your operations are mainly offline, investing in quality content marketing services can still bring immense value to your business. With a well-crafted content marketing strategy, you can reach and engage with audiences nearby or even those miles away from your location.

There are several significant advantages associated with that connection, such as:

GROW YOUR BUSINESS

The Internet is an essential tool for consumers, used for a wide range of purposes, from sharing videos of their pets to searching for products for their new homes. Moreover, most consumers (80%) use the Internet to research the services or products they need. In recent years, local searches have significantly increased by over 500%.

If you want to grow your business, relying solely on traditional marketing or advertising won’t suffice.

An online presence is crucial, and content marketing can help with that. By creating a detailed content marketing plan and working with our top agency, you can effectively engage with potential customers at all buying funnel stages.

By utilizing your content assets, such as long-form content, blog posts, or infographics, you can create content for the top, middle, and bottom of the funnel. This content will act as a guide for users as they move from one stage to the next. Eventually, they will reach the bottom of the funnel, where you will see increased purchases, quote requests, and calls.

The outcome? A thriving business that shows no signs of slowing down.

CREATE A STRONG BRAND AWARENESS

Your brand is an invaluable asset for your company. It shapes your business and keeps your clients loyal and engaged. Furthermore, it directly impacts their buying decisions, which is why it is essential to create brand awareness.

Our content marketing management services are designed to help you boost your brand awareness among your target audience. However, it’s important to note that building brand awareness is a gradual process that takes time. Content marketing should be considered a long-term strategy, like search engine optimization (SEO).

Content marketing generates long-term revenue and brand awareness.

You have provided your audience with informative and high-quality content for weeks, months, or possibly years. This quality content has provided value by answering their questions and offering guidance.

Research has shown that content marketing is incredibly effective in boosting brand awareness. By developing your brand and cultivating customer loyalty, you can expand your market share up to nine times higher than before – this is especially significant in a competitive industry.

BOOST YOUR EARNINGS

According to recent studies, content marketing can lead to a six-fold increase in conversion rates.

If your monthly conversion rate is currently at 35 percent, whether for product purchases, store visits, or newsletter sign-ups, a six-fold increase would result in a two percent boost in your conversion rate. Although it may seem like a slight improvement, it’s essential to consider the average value of a new lead or the average amount a customer spends.

Our competitive content marketing services give you an edge over your competition, helping you earn valuable leads and clients while limiting the growth of your rivals.

The result is a business experiencing growth in its market share and revenue.

REACH YOUR TARGET AUDIENCE

In the current age of the internet, consumers wield significant control. They can block ads on their web browsers and decide which websites and businesses to engage with online. This can challenge companies seeking to connect with their desired audience through targeted marketing channels.

Our content strategy services help to position your business as a go-to online hub for your ideal customer. We start by gaining a deep understanding of your target audience, researching their preferences, and identifying their pain points. Based on this, we develop a well-crafted and competitive strategy that encourages your audience to engage with your content, share it, and return for more.

Modern consumers shop differently, and content marketing caters to their preferences.

When potential customers are interested in purchasing a product or service, they read nearly 12 pieces of content before making a final decision. Although some of this content may come from non-competitor websites like industry news sites, users usually end up visiting competing websites when they are reading more focused and specific content related to their purchase decisions.

By availing the services of a content marketing agency, you can prevent that.

Our team will develop a tailored plan encompassing not only bottom-of-the-funnel content but also middle and top-of-the-funnel content. Such a strategy effectively engages with potential customers at various buying funnel stages, from the initial stage to the consideration phase and, ultimately, to the decision-making stage.

Then, when your target audience decides, your company is the one they choose.

EXPAND YOUR CONSUMER BASE

Many companies concentrate on reaching BOFU customers to show immediate results to decision-makers.

To expand your business, it’s crucial to consider potential customers in the early stages of the buying process. Even though they may not immediately buy your products, they will likely respond to your calls-to-action (CTAs) at some point.

Why?

Consumers prefer learning about businesses through non-promotional content like articles or blog posts rather than ads before purchasing.

For example, when researching a medical center for knee replacement surgery, content can help patients learn about the facility staff and build a relationship before the consultation.

In contrast, advertising cannot establish such a connection. Over 70% of marketers find content marketing more effective than print ads, which is precisely why medical content marketing is crucial to the healthcare industry.

Expanding your consumer base is possible by incorporating every step of your buying funnel into your company’s business and content marketing strategy. A larger following can increase conversions and brand awareness, among other benefits of content marketing. Therefore, it is essential to consider all stages of the buying process when creating your marketing plan.

MAXIMIZE YOUR DIGITAL MARKETING ROI

Our digital marketing content services can create a sustainable source of revenue for your business by maximizing your investment. This, in turn, leads to a more significant ROI, which allows your company to reinvest in online marketing strategies, expand your business, and improve its services.

The return on investment (ROI) of content marketing may vary, but it still generates better outcomes than traditional marketing. Furthermore, content marketing has proven to be an effective strategy for businesses.

Content marketing services generate almost 55% more leads than traditional marketing. The focus is developing evergreen content that regularly attracts new consumers and remains relevant. Your business can benefit from a continuous stream of potential customers interested in what you offer.

Content marketing costs 62% less than traditional marketing, maximizing digital strategy results.

Our success is measured by our clients’ content marketing campaign’s success.

BECOME A LEADER IN YOUR INDUSTRY

When consumers research a purchase, they seek reliable sources. Our content marketing establishes your business as trustworthy in your niche.

Having such a reputation can bring numerous benefits, such as:

• People trust your company: Building trust with users early can solidify your business as their top choice. Compelling and informative content is critical.
• People share your content: Sharing high-quality content is natural. By sharing your company’s content, your business attracts a target audience.
• People choose your company: When your company is recognized as a trusted source in the industry, it has several benefits, the most significant of which is increased conversions. Once you establish yourself as the best in your field, potential customers will easily choose your business over competitors. This can lead to more sales, phone calls, or visits to your physical store.

Get a free quote for our content marketing services

Is your business ready to increase its revenue, expand its customer base, and grow its market share? Nexvire’s content marketing services can help your company achieve its greatest ambitions and beat the competition.

Get started on your content marketing strategy by contacting us online!