Elevate ecommerce with Nexvire's SEO
Enhancing your ecommerce store’s online visibility and revenue is crucial, and Search Engine Optimization (SEO) stands out as a highly efficient and cost-effective approach. When your website secures a top position in search results, it significantly increases the visibility of your business, making it easier for potential customers to discover and engage with your offerings. If you’re looking to elevate your ecommerce store’s search rankings, Nexvire is here to help. Request a free proposal today, and discover how our specialized ecommerce SEO services can drive a surge in orders for your online store.
Pricing plans
Perfect solution for any business!
SILVER
$4,575 INITIAL INVESTMENT-
150 keyphrases optimized
-
30 pages optimized
-
6 content, outreach, UX, or CRO assets per quarter
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8 custom dashboards
-
Phone call, lead, and revenue tracking
GOLD
$7,525 INITIAL INVESTMENT-
200 keyphrases optimized
-
40 pages optimized
-
12 content, outreach, UX, or CRO assets per quarter
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8 custom dashboards
-
Phone call, lead, and revenue tracking
DIAMOND
$11,000 INITIAL INVESTMENT-
300 keyphrases optimized
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60 pages optimized
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24 content, outreach, UX, or CRO assets per quarter
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10 custom dashboards
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Phone call, lead, and revenue tracking
Boost Your Online Orders with Ecommerce SEO Services
SEO is a highly effective strategy for driving website traffic, helping your online business increase revenue and achieve growth.
With our ecommerce SEO services and team, your website will achieve higher rankings in search results for the keywords your target audience actively searches for.
The greater the number of relevant keywords you can effectively target, the higher the likelihood of attracting qualified customers to click on your products. This, in turn, will lead to increased conversions and revenue.
Kickstart the growth of your online business with Nexvire.
If you’d like to have a direct conversation with one of our strategists regarding our SEO services for ecommerce websites, please don’t hesitate to get in touch with us:
Nexvire Ecommerce SEO Service Pricing
Discover the comprehensive features of our ecommerce SEO services through our four customizable ecommerce SEO packages. Our team of ecommerce SEO experts is well-versed in optimizing platforms such as Shopify, WordPress, BigCommerce, and more for your specific business needs.
ECOMMERCE SEO PACKAGES AND PRICING
| FEATURES | SILVER | GOLD | PLATINUM | DIAMOND | ENTERPRISE |
|---|---|---|---|---|---|
| Number of keyphrases optimized (Keyphrases with less than 1M results) | Up to 150 | Up to 200 | Up to 250 | Up to 300 | Custom |
| Pages Optimized | Up to 30 | Up to 40 | Up to 50 | Up to 60 | Custom |
| Technical Website Analysis & Opportunity Report | + | + | + | + | Custom |
| Keyword research & selection | + | + | + | + | Custom |
| Keyword mapping to target pages | + | + | + | + | Custom |
| Title Tags & Meta descriptions | + | + | + | + | Custom |
| Robots.txt optimization | + | + | + | + | Custom |
| XML sitemap creation & submission | + | + | + | + | Custom |
| Quarterly Earned Media Content Assets – Content, Linkbuilding, Consulting, or CRO Assets | 6 Content, Outreach, UX, or CRO Assets | 12 Content, Outreach, UX, or CRO Assets | 15 Content, Outreach, UX, or CRO Assets | 24 Content, Outreach, UX, or CRO Assets | Custom |
| Google Business Profile optimization (if needed) | + | + | + | + | Custom |
| Information architecture audit | + | + | + | + | Custom |
| Canonicalization analysis | + | + | + | + | Custom |
| Initial external link analysis and disavow | + | + | + | + | Custom |
| Link redirect audit | + | + | + | + | Custom |
| Internal linking restructuring & optimization | + | + | + | + | Custom |
| Duplicate content analysis | + | + | + | + | Custom |
| Header Tags Optimized (Ex. H1s) | + | + | + | + | Custom |
| Setup of website sitemap | + | + | + | + | Custom |
| Image optimization | + | + | + | + | Custom |
| Custom 404 error page setup and optimization | + | + | + | + | Custom |
| Schema Implementation (JSON-LD) | + | + | + | + | Custom |
| Google Analytics setup w/ conversion tracking | + | + | + | + | Custom |
| Google Analytics traffic analysis | + | + | + | + | Custom |
| Reporting Dashboard Setup | 8 dashboards | 8 dashboards | 10 dashboards | 10 dashboards | Custom |
| Initial visitor profile report | + | + | + | + | Custom |
| Ongoing quarterly keyword ranking reporting | + | + | + | + | Custom |
| Ongoing monthly traffic, goal & CPL reporting | + | + | + | + | Custom |
| Ongoing user experience reporting (bounce rate, device category, etc.) | + | + | + | Custom | |
| Ongoing quarterly competitor conquest reports | + | + | + | + | Custom |
| A/B Testing of SERP title & description to improve clickthrough | + | + | + | + | Custom |
| Call tracking | + | + | + | + | Custom |
| Analyze your leads to project the # of leads competitors receive on a monthly basis | + | + | + | + | Custom |
| Predict your and your competitors’ market share on a monthly basis | + | + | + | + | Custom |
| Content Analytics | + | + | + | + | Custom |
| Dedicated Internet Marketer | + | + | + | + | Custom |
| Website conversion analysis implementation | Custom | Custom | Custom | Custom | Custom |
| Initial campaign investment:(Two month duration) | $4,575 | $7,525 | $9,300 | $11,000 | Get Quote |
| Progressive monthly optimization:(6 month commitment – Subsequent 4 months) | $1,475 | $2,950 | $3,825 | $4,725 | Get Quote |
| Need more information? Contact Us | GET STARTED | GET STARTED | GET STARTED | GET STARTED | GET STARTED |
What’s Included in our ecommerce SEO services?
Ecommerce SEO is a multifaceted process, and that’s why our ecommerce SEO services include:
- Tailored ecommerce SEO strategy
- Online project management schedule
- Keyword research and optimization
- Product markup
- Product image optimization
- Product SEO copywriting
- Expert blog or article copywriting
- Content promotion
- Google Analytics setup
- Google Search Console setup
- Monthly reporting on keywords, traffic, and transactions
- And more
Inside our ecommerce SEO services
When you start selling online using web marketing, it’s essential to attract the right audience to your website. This can be achieved by ensuring your content is optimized with relevant keywords.
Search engines depend on aligning user search queries with the content on your website. Therefore, SEO for an ecommerce site involves using informative and descriptive text.
Having the words on your site that shoppers type into a search engine increases your chances of being found.
Over 50 percent of users discover new companies or products through search.
Selecting the right words to incorporate on your site and managing space for various essential phrases can be challenging. To initiate the ecommerce search engine optimization process, it’s crucial to identify the specific keywords or phrases you intend to target.
Here’s the start of our ecommerce SEO process for our clients and what you can anticipate when working with our team of ecommerce SEO experts.
1. KEYWORD IDENTIFICATION
Before making any modifications to your website, our initial step involves research to identify the specific words and phrases that should be incorporated into your content. These are commonly referred to as keywords or keyphrases.
Through the utilization of keyword research tools, gathering insights from your customers on how they describe your products, or collaborating with you to identify keywords that have proven successful, we’ll determine the optimal way to describe your store and products to achieve high search rankings.
Keywords typically revolve around your products or the central theme of your store. For instance, if you sell eco-friendly pet products, you might aim for keywords related to that theme. Some examples could be “eco-friendly pet products,” “eco-friendly dog toys,” and “eco-friendly dog harnesses.”
Your company’s distinctive characteristics can also positively impact other facets of your ecommerce SEO strategy. For example, if you’re engaged in content marketing, you could create blog posts addressing issues like harmful ingredients in dog food. In such a post, you might target the keyword, “bad ingredients in dog food.”
Keyword identification plays a pivotal role in our ecommerce SEO services as it lays the foundation for an effective strategy tailored to your business.
2. KEYWORD IMPLEMENTATION
The next phase in our process involves integrating these high-value, relevant keywords into your website.
Our ecommerce SEO experts use these keywords in various locations, including:
- Homepage
- Page titles
- Meta descriptions
- Product descriptions
- Image alt text
- And more
This step is crucial for any ecommerce SEO strategy. Without optimizing your website with these relevant keywords it challenging for both search engines and users to recognize the relevance of your website to a search query.
While you have the option to handle your copywriting to incorporate these suggested keywords, a notable advantage of teaming up with a full-service digital marketing agency like Nexvire is that we provide SEO copywriting services. It’s worth mentioning that some copywriting is included in our ecommerce SEO packages.
If you choose to leverage our copywriting services for ecommerce SEO, our team of skilled copywriters specializes in various fields, ranging from manufacturing to retail and automotive. Their expertise allows us to create content that is not only well-crafted but also aligns seamlessly with your brand.
3. PRODUCT PAGE OPTIMIZATION
Optimizing every page on your website is essential for search engine visibility.
In the realm of ecommerce stores, few elements are as critical to optimize as product pages. Product pages hold immense importance as they are most likely to rank for highly specific search phrases, often referred to as “long-tail keywords.”
If you’re selling green rubber dog bones, it’s unlikely that you’ll feature the long-tail keyword, ‘green rubber dog bone,’ on your homepage. Instead, your ecommerce SEO strategy should prioritize the optimization of product pages for these specific long-tail keywords.
To secure high search rankings for your product pages, we ensure that each page features a title, along with a brief paragraph or two of content rich in keywords to describe the item. Additionally, including the model number (if available) is a smart move to appear in relevant searches for that specific product.
Furthermore, your product pages should incorporate images of the items you’re offering.
Images deliver value to both users and search engines. To users, images offer a comprehensive view of your product, encompassing its size, color, and potential uses. For search engines, images provide contextual information about your product page.
However, it’s important to emphasize that optimizing images for search engines is crucial. Google, as well as Bing, Yahoo, and other search engines, cannot “read” images. Instead, they depend on factors like the image filename, alt text, and surrounding content to interpret and understand images.
This is why our dedicated team specializes in optimizing your images for SEO.
Furthermore, we conduct a comprehensive review of every page on your website to confirm that you’re effectively targeting long-tail keywords and that essential SEO elements such as title tags are not overlooked. The outcome is a product page optimized for converting potential customers.
4. NAVIGATION OPTIMIZATION
Ecommerce SEO also encompasses enhancing the user-friendliness of your website. Regardless of the range of products you offer, it’s vital to have a user-friendly, easy-to-navigate site. We ensure that everything is properly organized into sections or categories and that there are accessible links to top-level pages from your menu.
Additionally, your navigation must be both user-friendly and intuitive.
Otherwise, you might notice that users become confused and quickly exit your site shortly after arriving. After all, why would they stay if they can’t locate what they’re seeking? This quick departure, often referred to as a “bounce,” can result in an increased bounce rate.
High bounce rates signal to search engines that your website might not be as relevant to the search terms it’s ranking for. This is why a high bounce rate can result in a decline in your rankings. Hence, the design of your website, including the design of your landing pages, plays a pivotal role in ecommerce SEO.
One of the most effective methods we’ve discovered to enhance ecommerce SEO is implementing breadcrumb navigation.
Breadcrumbs are concise links typically positioned at the top of a menu, category, or product page. Similar to the breadcrumbs in the story of Hansel and Gretel, these links form a navigational path on a website, guiding you back to your previous location.
Our web designers employ this approach to insert links and keywords into your pages, enhancing the overall user-friendliness of your website. To achieve maximum results, we also provide user experience testing services.
5. CONTENT CREATION
Given the fierce competition in the online space, one of the most effective strategies to enhance your SEO and attract shoppers is by generating original content for your ecommerce store. Such content can take various forms, including blogs, articles, press releases, and even ebooks.
A content marketing strategy serves a dual purpose: firstly, it provides search engines with additional content to index for relevant keywords and phrases, and secondly, it conveys to your potential customers that you possess expertise and reliability.
The remarkable aspect of content marketing is that it has the potential to double your website’s conversion rates. Why does this happen? Through unique and informative content, you provide value to users, whether by addressing their queries or providing valuable guidance.
Customers also greatly appreciate this approach.
Over 60 percent of users express a preference for companies that produce custom content, which can distinguish your ecommerce store from others in your industry. This is why businesses that implement content marketing observe a more than fourfold increase in conversions compared to those that do not.
When it comes to content marketing, the majority of ecommerce websites opt to set up a blog. Blogs come in many shapes and sizes and can range from one post per month to multiple posts each day. For your online store, it may be easiest to concentrate on one or two posts per week.
You have the flexibility to write about any topics that your customers would likely consider relevant, such as industry trends or new product releases. For instance, if you sell pet supplies, you could even organize a contest to find the most adorable pet among your customers.
Here are some additional content options:
- Videos providing instructions for product maintenance or usage
- Infographics covering subjects relevant to your products or industry
- Articles on subjects within your industry where you possess expertise
- Long-form content such as ebooks or white papers
Leveraging a skilled team of writers and creative internet marketers, Nexvire crafts innovative content marketing strategies as a part of our ecommerce SEO services. It’s important to note that our ecommerce SEO packages include quarterly content updates.
The choice of content format is up to you, and we will collaborate to determine the most suitable content type for your website. Once decided, we will create and integrate it into your site. SEO for ecommerce sites encompasses these factors and more to maximize your website’s search engine ranking.
Why is SEO essential for ecommerce businesses?
SEO provides various advantages for businesses across different sectors, with particular significance for ecommerce companies.
Ecommerce SEO enables you to connect with a more refined audience—those potential customers who are most inclined to make a purchase. This, in turn, leads to increased sales and revenue for your company. SEO achieves this by optimizing your website for the specific keywords these potential customers are searching for.
These keywords are typically associated with your store and its products.
For instance, if you sell embroidered cat collars, it’s logical to expect that people’s searches would include these phrases. Therefore, your ecommerce SEO strategy would likely focus on keywords such as “embroidered cat collars” or “engraved cat collars.”
These keywords are not only relevant to your business but also to your target shoppers.
The advantages of ecommerce SEO
ECOMMERCE SEO CONNECTS YOU WITH VALUABLE SHOPPERS
Your potential customers are eager to make purchases, but without SEO, they might remain unaware of your store’s existence. Our ecommerce SEO services ensure your store’s visibility, allowing you to optimize your profits.
Ecommerce SEO is the digital equivalent of placing a huge sign in front of a physical store, proclaiming, “We offer dog toys!” or “We specialize in cat supplies!” Without optimizing your website for these key phrases your chances of appearing in searches with high buying intent are slim to none.
However, it’s your competitors who often do this, and they are more than willing to capture the attention of your potential customers.
ECOMMERCE SEO OPTIMIZES YOUR ENTIRE PRODUCT RANGE
As an online store, you likely have a wide range of products. Even if you offer a more select, curated collection, it’s crucial that your target audience can easily find your products when searching online. Our ecommerce SEO services are designed to optimize each of your products to ensure their visibility.
The outcome? Users searching for terms like “memory foam dog bed” or “orthopedic cat bed” discover your website and your products. What’s even more beneficial is that they find what they are seeking, leading to additional online orders for your business.
In contrast, if your company depended on traditional marketing, you’d be limited to promoting just one or two of your products, unless you had a substantial marketing budget. While you might prioritize advertising your most popular items, there would be no assurance of reaching your intended audience effectively.
Ecommerce SEO services enable you to fine-tune your website to connect with your most qualified customers.
ECOMMERCE SEO ENHANCES YOUR ONLINE VISIBILITY
Ecommerce SEO focuses on enhancing your website’s visibility to search engines. This increased visibility makes it easier for consumers to discover your website. So, instead of appearing on page two of search results, your website shows up on page one.
Ignoring SEO exposes your business to various risks, which include:
- Lower rankings in search results
- Fewer purchase orders
- Less revenue
All of these risks have a direct impact on your financial performance and daily business operations. When you’re unable to attract valuable traffic to your website, it results in decreased sales, leading to a decline in your overall profits. This situation is not sustainable in the long run.
Through our ecommerce SEO services and the implementation of competitive and innovative strategies, we optimize your presence in search results. This is why our team dedicates time to understanding your business, from your product offerings to your target audience, and then builds a tailor-made strategy that yields tangible outcomes.
ECOMMERCE SEO IS A COST-EFFECTIVE MARKETING STRATEGY
In contrast to traditional marketing, ecommerce SEO is highly cost-effective. It achieves the desired outcomes by concentrating on the keywords your target audience employs and optimizing your website for these specific keywords.
Furthermore, it’s the foundation of a robust, performance-driven digital marketing strategy.
The funds your company saves with SEO can be reinvested in your business’s growth and success. For instance, you might consider expanding your ecommerce marketing strategy to include pay-per-click (PPC) advertising or email marketing, both of which offer a substantial return on investment (ROI).
ECOMMERCE SEO PROVIDES LONG-TERM REVENUE
With a conversion rate of nearly 15 percent, signifying that 15 percent of all leads will convert, SEO represents a consistent and enduring revenue stream for your business. This is why SEO is a continuous, long-term process—it may not produce immediate results, but it does yield substantial returns over time.
Although 15 percent may appear modest, it’s eight times higher than the close rate of 1.7 percent typically associated with traditional marketing. This is a terrible close rate, particularly when you take into account the annual investments your company makes in traditional marketing.
This is another compelling reason why ecommerce stores are increasingly turning to digital marketing as their preferred option.
The consistent outcomes of ecommerce SEO enable your company to expand progressively. This progress aligns with your business’s long-term objectives, which might involve enlarging your product range, hiring more team members, or achieving your desired sales figures.
The key advantage is that you don’t directly pay for the results of ecommerce SEO, in contrast to PPC. Although both services can complement each other, PPC entails paying for every click it generates for your company. This can impact your overall ROI and profits and potentially lead to your business relying on paid advertising for revenue generation.
ECOMMERCE SEO HELPS YOU TO COMPETE AGAINST YOUR RIVALS
If you lack an ecommerce SEO strategy, anticipate your competitors surpassing you in search results.
Even if you build a remarkable ecommerce website with an appealing design that naturally attracts numerous links, a competitor equipped with a robust ecommerce SEO agency will consistently outrank you in nearly every search. Having only a part of the package is insufficient.
Given the fierce online competition, you require a comprehensive solution. With a tailored ecommerce SEO package from Nexvire, that’s exactly what you receive. As your partner, we will craft a personalized and competitive strategy that positions you at the forefront of your industry.
Frequently Asked Questions about SEO Services for E-commerce Websites
Do you have additional questions regarding SEO services for ecommerce websites? Explore our FAQ section for answers!
WHAT IS ECOMMERCE SEO?
Ecommerce SEO refers to optimizing websites specifically designed for ecommerce. In contrast to traditional SEO, ecommerce SEO employs distinct strategies and methods to enhance your site’s visibility in search results, including search engines like Google or Bing.
WHAT ARE ECOMMERCE SEO SERVICES?
Ecommerce SEO services offer your online business expert and tailored SEO solutions for your ecommerce website. Unlike traditional SEO services, these specifically target e-commerce-related strategies, such as implementing product markup, to enhance your website’s presence in search results.
WHAT IS THE COST OF ECOMMERCE SEO SERVICES?
The cost of ecommerce SEO services varies and depends on the agency and its service packages. At Nexvire, our SEO services for ecommerce websites range from $1475 to $4725 per month. Additionally, we provide personalized pricing for larger online stores.
HOW LONG DOES ECOMMERCE SEO TAKE?
Ecommerce SEO, similar to traditional SEO, may require several months to show results. Typically, you can expect to see outcomes such as improved rankings within three to six months. This waiting period of three to six months is the reason why most SEO services for ecommerce websites necessitate a commitment of several months.
If you have more questions regarding ecommerce SEO services, don’t hesitate to reach out to us online!
Are you ready to enhance the online visibility of your store?
Your online store shouldn’t remain trapped on page two or worse in search results. With the help of an SEO agency, you can unlock the potential of being on page one. This means having an ecommerce website that not only ranks well but also attracts a multitude of customers and transforms a higher number of clicks into successful purchases.
With Nexvire and our ecommerce SEO services, you can accomplish your objectives.
Get in touch with Nexvire today to discover how a personalized ecommerce SEO strategy can enhance the visibility of your store and convert a higher percentage of your visitors into paying customers. We will work with you to create a plan tailored entirely to your specific requirements.
Simply reach out to us online to chat with an experienced strategist!